News & Events
Wilmar ranked Top 5 most preferred FMCG company for consumer purchases
Last week, at the Announcement ceremony of the annual ranking of the most selected brands organized by Kantar Worldpanel Vietnam, Wilmar CLV Group was honored to be named in the Top 5 FMCG Companies (Fast Moving Consumer Goods) that are most chosen in rural areas(*). This ranking has contributed to affirming the brand value as well as product quality of Wilmar CLV Group, as it is trusted by a large number of consumers.
* Vietnam Brand Footprint 2023 Report (Vietnam Brand Imprint 2023) published by Kantar Worldpanel Vietnam..
In addition, Simply cooking oil brand has also made it into the Top 10 most selected packaged food brands in urban and rural areas. This proves that the quality of Simply product is a factor that maintains trust, thereby increasing the frequency of use and purchasing power of consumers.
* Vietnam Brand Footprint 2023 Report (Vietnam Brand Imprint 2023) published by Kantar Worldpanel Vietnam.
The recognition from prestigious organizations as well as the affection and trust from consumers is the motivation for Wilmar CLV Group to continuously maintain its efficient production and business model. In addition, the company also emphasizes the importance of research and development to deliver high-quality, safe products that provide many health benefits to consumers, in line with the mission: “To increase happiness of customers and consumers via delivering world-class quality essential products cost efficiently.”
Congratulations to Wilmar CLV and Simply brand on this outstanding achievement!